Brandfocus / Services / Digital & AI / Website update

Website update for SMEs: faster and clearer, without an expensive rebuild.

We review your existing website and make it faster, clearer and easier to find. Often that is enough, and a rebuild is not needed.

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In brief

What is a website update?

A website update revises your existing website instead of rebuilding it. Brandfocus checks loading time, structure, copy and findability, builds landing pages for your most important offers and makes sure visitors quickly find their way to an enquiry. It takes weeks rather than months and costs a fraction of a rebuild.

NBWritten by Nicolas Bill, Founder · As of October 2026

When it pays off

Your website is showing its age.

It loads slowly, looks poor on mobile and is hardly maintained.

Visits bring no enquiries.

People come to the site but do not find what they are looking for.

A new offer has no page.

There is no landing page for campaigns and Google to link to.

What you get

We work on your existing platform, for example Wix or WordPress.

Website checkLoading time, mobile view, structure, copy and findability, with priorities.

Clear structureNavigation and pages organised so that an enquiry is three clicks away.

Landing pagesDedicated pages for your most important offers and campaigns.

Copy and imagesRevised, shorter and in your own voice.

MeasurementEnquiries and visits are counted, so you can see what works.

How we go about it

Your website stays online while we work.

01Check48 hoursThe RECON analysis shows where your website loses visits and enquiries today.
02Planwithin 2 weeksYou receive the measures ranked by impact.
03Delivery3 to 6 weeksStructure, copy and landing pages are revised.
04MeasurementongoingEvery month you see how many enquiries the website brings in.

How we measure success

We measure before and after the update.

Area

KPI

What it shows

Enquiries

Enquiries via the website

Forms, calls and bookings.

Speed

Loading time on mobile

Measured with Google’s tools.

Visibility

Visits from Google search

For the terms that match your offering.

An example

All examples →

Spectacle frames on glass shelves in an optician's shop

Optician · 2 stores

Visible in the region, without an in-house marketer.

The owner does the marketing on the side. The website is out of date, and Google shows opening hours from 2021.

Goal: more appointment requests via the website and Google.

What we deliverWebsite check and new structureLanding page for contact lens consultationsOnline booking on every pageSEO and GEO check, Google profile

How we measure successAppointment requests via the websiteLoading time on mobileVisits from Google search

How we workClarify + marketing teamfixed monthly fee after the analysis

Frequently asked questions

Is your question missing? Ask it in the first call.

When is a rebuild needed after all?

When the platform is outdated and can no longer be maintained, or when your offering has fundamentally changed. The check will show this.

Do you work with our platform?

Yes. We work with Wix, WordPress and the common website builders. We only recommend switching if it pays off.

Who maintains the website afterwards?

You or your Brandfocus marketing team. We set up the pages so that your team can change copy and images itself.

How long does an update take?

The check is ready within 48 hours. Delivery takes three to six weeks, depending on scope.

What does it cost?

After the first call, we quote a one-off update as a project at a fixed price. Your Brandfocus marketing team handles ongoing work for a fixed monthly fee, based on the RECON analysis.

What often goes with it

SEO & GEOFound on Google and in ChatGPT.Content strategyTopics and formats your customers are looking for.Video & photoOne shoot, every format.

How much potential is there in your website? In 48 hours you will know for sure.

The first call takes 30 minutes and is free. We clarify where it pinches and whether a RECON analysis makes sense.

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