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Brandfocus / Services / Digital & AI / Content strategy

Content strategy for SMEs: topics your customers are searching for.

We decide what you write about, for whom and on which channel, and fill the editorial plan every month at AI speed.

Book a callHow we work
Editorial plan · one month
Week 1Expert article2 posts
Week 2Newsletter2 posts
Week 3FAQ page2 posts
Week 4Short videoEvaluation
One topic per month, spread across several channels.
Diagram · one topic, several channels
In brief

What is a content strategy?

A content strategy defines which topics your company covers, for whom and on which channels. Brandfocus derives the topics from your customers' questions, creates an editorial plan and produces expert articles, newsletters and social media posts. That way, one topic becomes content for several channels.

NBWritten by Nicolas Bill, Founder · As of October 2026

When it pays off

You post when there is time.

Content is created on the spot, with no common thread.

Your knowledge stays invisible.

You answer customer questions every day, but nowhere online.

Every channel starts from scratch.

Newsletter, website and social media are planned and written separately.

What you get

The strategy is created once, the editorial plan is filled every month.

Topic mapYour customers' questions, sorted by importance and search interest.
Editorial planWhat appears when and on which channel, three months in advance.
Expert articles and FAQ pagesTexts that are found on Google and in AI assistants.
NewsletterRegularly, with content from the editorial plan.
Monthly reportWhich content gets read and brings in enquiries.

How we go about it

After that, the editorial plan runs on a monthly cycle.

  1. 01Analysis48 hoursThe RECON analysis shows what content you have today and what is missing.
  2. 02Topicswithin 2 weeksWe collect your customers' questions and group them into topics.
  3. 03Editorial planMonth 1The plan for three months is in place, the first content goes live.
  4. 04ProductionongoingNew content every month, prepared with AI and checked by us.

How we measure success

Content should be read and lead to enquiries.

Area
KPI
What it shows
Reach
Visits to the expert articles
And how many of them come from Google search.
Newsletter
Opens and clicks
Per issue and over time.
Business
Enquiries from content
How many enquiries come via an article.

An example

All examples →
Fiduciary firm · 25 employees

Answers that get found.

The fiduciaries answer the same questions about tax and company formation every day, by phone and by email. None of it is online.

Goal: more enquiries from companies looking specifically for advice.

What we deliverTopic map from the most common customer questionsOne expert article and one FAQ page per monthNewsletter for clients and prospectsLinkedIn posts on the same topics
How we measure successVisits from Google searchEnquiries via the expert articlesNewsletter sign-ups
How we workClarify + marketing teamfixed monthly fee after the analysis

Frequently asked questions

Is your question missing? Ask it in the first call.

Does the AI write it?

The AI prepares, we check and revise. We agree technical statements with you before anything is published.

How much content do you need?

Less than you think. One good topic per month, spread cleanly across three channels, achieves more than daily posts without a plan.

How do you find our topics?

From your customers' questions, from Google searches and from what competitors do not answer.

Do we have to get involved ourselves?

Very little. Each month we need a short conversation with one of your specialists and your approval.

What does it cost?

It starts with the RECON analysis. You then receive an offer for exactly the building blocks you need, as a fixed monthly fee or as a project.

What often goes with it

SEO & GEOFound on Google and in ChatGPT.Social mediaStrategy, editorial plan and posts from a single source.AI agents & enablementAI that works alongside you every day.

Which questions do your customers ask most often? Let's turn them into content.

The first call takes 30 minutes and is free. We clarify where it pinches and whether a RECON analysis makes sense.

Book a call