brandfocusmarketing
Brandfocus / Services / Digital & AI / Social media

Social media for SMEs: visible regularly, without a dedicated hire.

We develop your social media strategy, design templates in your corporate design and deliver the posts every month.

Book a callHow we work
Post
Reel
Carousel
Templates in your corporate design, so every post looks like you.
Diagram · three formats, one look
In brief

What does Brandfocus do for social media?

Brandfocus runs your social media channels from strategy to finished post. We decide which channels are worth it for you and what you talk about, design templates in your corporate design and deliver copy, images and short videos every month. You approve, we schedule.

NBWritten by Nicolas Bill, Founder · As of October 2026

When it pays off

Your channels have gone quiet.

The last post is months old because nobody has time day to day.

Every post looks different.

Images, fonts and tone change with whoever happens to be posting.

Lots of followers, little impact.

Posts get likes but no enquiries.

What you get

You approve, we do the rest.

Social media auditWhere you stand today and which channels are worth it for you.
Strategy and topicsWhat your channels stand for and what you talk about.
TemplatesDesigned in your corporate design, for posts, reels and carousels.
Monthly content planWith finished copy, images and short videos for approval.
Monthly reportReach, engagement and enquiries per channel.

How we go about it

From the second month, everything runs on a fixed rhythm.

  1. 01Audit48 hoursThe RECON analysis shows how your channels perform today.
  2. 02Strategywithin 2 weeksChannels, topics and tone are set, and the templates are created.
  3. 03StartMonth 1The first content plan is approved and the posts go live.
  4. 04Monthly rhythmongoingNew posts and a report every month.

How we measure success

Followers alone say little. We measure what leads to enquiries.

Area
KPI
What it shows
Reach
People reached per month
Per channel and over time.
Engagement
Comments, messages, shares
How many people engage with you.
Business
Clicks and enquiries from social media
On the website, by phone and via bookings.

An example

All examples →
Bakery · 4 locations

Fresh every day, online too.

The owner posts when she has time, which is rarely. Hardly anyone hears about new products and events.

Goal: a regular presence and more visits during promotions.

What we deliverSocial media audit and strategyTemplates in the bakery’s corporate designThree posts a week, one reel a weekPromotions for seasonal products and occasions
How we measure successPeople reached per monthMessages and commentsVisits during promotions compared with the previous year
How we workClarify + marketing teamfixed monthly fee after the analysis

Frequently asked questions

Is your question missing? Ask it in the first call.

Which channels should we be on?

Wherever your customers are. For many SMEs that means Instagram and LinkedIn, sometimes Facebook. The audit makes this clear.

How often should we post?

Regular matters more than frequent. Two to three good posts a week are enough for most SMEs.

Who answers comments and messages?

We agree that together. Usually you answer questions about your offering and we handle the rest.

Do we need an advertising budget?

Not necessarily. But even a small budget helps your posts reach far more people in your region.

What does it cost?

It starts with the RECON analysis. You then receive an offer for exactly the building blocks you need, as a fixed monthly fee or as a project. Advertising budget comes on top.

What often goes with it

Content strategyTopics and formats your customers are looking for.Video & photoOne shoot, every format.Marketing campaignsFrom the idea to the ad.

How do your channels perform today? In 48 hours you will know for sure.

The first call takes 30 minutes and is free. We clarify where it pinches and whether a RECON analysis makes sense.

Book a call