Brandfocus / About us

The people behind Brandfocus

A small core team with a network of specialists. Every engagement is led by an experienced person, and we bring in exactly the people it needs.

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Camera lens with a mountain panorama and the lettering Brandfocus Communication Boutique

The team

A core team that knows your brand, supported by twelve AI agents.

Nicolas Bill

Founder

Background

More than 20 years of marketing leadership in Swiss retail: as Head of Marketing at OBI Switzerland and Media Markt Switzerland and as a member of the executive board at Möbel Hubacher. At Media Markt he built up the retail media business; at IAB Switzerland he chairs the Retail Media working group. At Brandfocus he leads the client engagements and is responsible for strategy, creative and AI systems.

OBI SwitzerlandMedia Markt SwitzerlandMöbel HubacherVerisetMBA & MAS CCMIAB Retail Media

Nastasia Snajder

Creative direction & execution. Branding.

Till Schäfer

Full stack developer, automation, AI & data

Natalie Schafroth

Project management & print

Patrick Blum

Sales & project management

Lukas Gähwiler

Employer branding & video

Twelve AI agents, from analysis to delivery

They cover every step in marketing and work hand in hand. Everything that goes out is checked and approved by a person from the team.

Analyse

Understand where your brand stands.

01Market and competitionEvaluates the market, competitors and customer feedback and prepares the RECON analysis.

02Data and KPIsBrings together figures from website, shop, CRM and campaigns and spots deviations.

03SEO and GEOMonitors visibility on Google and in AI assistants and proposes measures.

Create

Ideas and content in your brand voice.

04Copy and contentWrites drafts for website, newsletters, social media and press releases.

05Image and designCreates imagery, key visuals and variants in your corporate design.

06Video and editingCuts raw footage into formats for every channel, with subtitles.

Deliver

Publish, on every channel.

07Social mediaSchedules posts, monitors comments and flags what needs a reply.

08Campaigns and adsSets up ads, manages budgets and tests variants.

09Web and landing pagesBuilds and maintains landing pages, forms and website content.

Manage

Connect processes, assure quality, show results.

10CRM and automationMaintains customer data, segments it and connects processes so routine work runs by itself.

11Brand and qualityChecks everything for brand fit, facts and spelling before it goes for approval.

12ReportingProduces the monthly report with the agreed KPIs and recommendations.

From Zurich. On site with you.

We work digitally, but not from a distance. Brandfocus is based in Küsnacht on Lake Zurich and is there in person when it counts: in the workshop with management, on the shoot, at the presentation. For clients all over Switzerland, regularly in Graubünden and the Engadine too.

View over Küsnacht and Lake Zurich in the late afternoon

What we stand for

AttitudeUnderstand first, then deliver.No concepts that end up in a drawer. We propose what your business can actually implement.

ToolsAI with a sense of proportion.AI prepares and accelerates. Everything that goes out is approved by a human.

ResultMeasurable, not talked up.Every measure has a KPI. You regularly see what it achieved.

Open roles

We are currently building up three roles. Interested? We look forward to hearing from you.

Project lead, AI implementationContact →

Project lead, marketing managementContact →

Performance Marketing Manager / Growth ManagerContact →

Let's get to know each other.

30 minutes, free of charge. We will bring the RECON analysis of your brand.

Book a call