Brandfocus / Services / Employer branding

Employer branding for SMEs: win skilled staff through your brand.

We show why people want to work for you, and measure which channels bring in applications.

Book a call How we work

Just a job ad

Site foreman 100%

Says who you are looking for.

With an employer brand

Shows what it is like to work for you.

Diagram · from job ad to employer brand

In brief

What is employer branding?

Employer branding shows why people want to work for you. Brandfocus works with you on your employer value proposition, builds the careers page, produces videos with your employees and runs campaigns where skilled staff spend their time. Every month you see which channels bring in applications and what they cost.

NBWritten by Nicolas Bill, Founder · As of October 2026

When it pays off

Skilled staff do not know you.

Your customers know the brand. But people who are not looking for a job never come across you as an employer.

The careers page does not convince.

A list of vacancies says nothing about what it is like to work for you.

Job ads do not bring in enough.

There are too few applications, or the wrong ones.

What you get

You can start with one step or deliver everything as a project.

Employer value propositionDeveloped in a workshop with management and employees.

Careers page and job adsA page that shows what it is like to work for you, and job ads in the same language.

Portraits and short videosPeople from your team talk about what they like about their work.

Recruiting campaignOn social media and Google, where your target group spends its time.

Recruiting trackingA report every month: applications per channel and cost per application.

How we go about it

Each step can also be booked on its own.

01Employer value proposition2 to 3 weeksIn a workshop we clarify what makes you stand out as an employer, and for whom.
02Careers page3 to 4 weeksThe page and the job ads show what it is like to work for you.
03Content and campaign4 to 8 weeksPortraits, short videos and a campaign where your target group is.
04Measure and improveongoingEvery month you see what works, and we adjust.

How we measure success

Recruiting tracking is always included.

Area

KPI

What it shows

Applications

Applications per job and channel

You see which channels bring in applications.

Cost

Cost per application

From campaigns and job ads.

Careers page

Visits and drop-offs

How many people view the jobs and where they drop off.

Speed

Time to hire

Before and after compared.

An example

All examples →

Construction company · 200 employees

A brand skilled people want to work for.

The company is growing but can hardly find site foremen or apprentices.

Goal: more qualified applications.

What we deliverEmployer value proposition workshopCareers landing pagePhoto shoot and short videos from the building siteRecruiting campaign on social media

How we measure successApplications per job and channelCost per applicationVisits to the careers pageReport for management

How we workProject, then marketing teamexcl. advertising budget

Frequently asked questions

Is your question missing? Ask it in the first call.

What is an employer promise?

One sentence that says what makes you stand out as an employer, and for whom. It is the basis for your careers page, job ads and videos.

Isn't a good job ad enough?

For people looking for a job, yes. But most skilled workers already have a job and don't see job ads. You reach them on social media, with images and faces.

Do our employees have to appear on camera?

Nobody has to. To start, three portraits of people who like talking about their work are enough.

How soon will applications come in?

A campaign can bring the first applications within weeks. Changing your reputation as an employer takes months.

What does it cost?

You can start with one step or deliver everything as a project. After the first call you receive a quote; the advertising budget comes on top.

What often goes with it

Video & photoOne shoot, every format.Social mediaStrategy, editorial plan and posts from a single source.Brand strategyWhat you stand for, in one sentence.

Which role is hardest for you to fill?

The first call takes 30 minutes and is free. We clarify where it pinches and whether a RECON analysis makes sense.

Book a call