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Brandfocus / Services / Strategic consulting

Strategic consulting: clarity before money goes into campaigns.

What your brand stands for, how your company speaks and what the media write about you. We clarify the foundations and put them into practice with you.

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Two consultants and a business owner discussing drafts at a table

Services

Each service has its own page with approach, example and frequently asked questions.

Brand strategyWhat you stand for, in one sentence: positioning, messages, corporate design.Employer brandingYour brand is how good people find you. Across all pillars, with a careers page and campaign.Corporate communicationsOne voice for clients, employees and the media.PR & media relationsStories that editors pick up.

How we go about it

The same for all services in this pillar.

  1. 01First call30 minutesYou describe your situation, we ask questions. You book the call directly in the calendar.
  2. 02RECON analysis48 hoursThe first analysis shows where your brand stands and where the biggest levers are.
  3. 03Presentation and offerwithin 2 weeksWe present the result and put together what you need.
  4. 04DeliveryongoingWith a fixed monthly fee or as a project with a fixed cost.

An example

All examples →
Construction worker on a building siteConstruction company · 200 employees

A brand skilled people want to work for.

The company is growing but can hardly find site foremen or apprentices. There is a small marketing team, but no one steering it.

Goal: more qualified applications, a brand with a clear profile.

What we deliverBrand building as a projectEmployer branding workshop, careers landing page, recruiting campaignPhoto shoot and short videos from the building siteAnnual planning and sparring with management
How we measure successApplications per job and channelCost per applicationQuarterly report for management
How we workClarify + marketing team + brand buildingPlus brand building as a project

What does your brand stand for? In 48 hours you will see how it comes across today.

The first call takes 30 minutes and is free. We clarify where it pinches and whether a RECON analysis makes sense.

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