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Brandfocus / Services / Interim head of marketing

Interim head of marketing for Swiss SMEs: leadership for as long as you need it.

The post is vacant or your head of marketing is absent. We lead your marketing in-house until the gap is filled.

Book a callHow we work
01Project sprintA few weeks for a clearly defined project.
02Part-time to full-time mandate20 to 100 %, for as long as you need it.
03Executive mandate6 to 12 months as interim head of marketing.
Three models
In brief

What is an interim head of marketing?

An interim head of marketing leads your marketing for a limited time: when the post is vacant, your head of marketing is absent, or a project needs more experience than you have in-house. At Brandfocus, Nicolas Bill or an experienced member of the team takes on the mandate, depending on your needs and your company. You choose between a project sprint, a part-time to full-time mandate (20 to 100 per cent) and an executive mandate for 6 to 12 months.

NBWritten by Nicolas Bill, Founder · As of October 2026

When it pays off

Your head of marketing has resigned.

It takes months before the successor starts.

Your head of marketing is absent for a longer period.

For example, on parental leave.

The team is there, the leadership is missing.

Structure, goals and KPIs are not clear.

What you get

Planning, budget and management, plus presence in your company.

Leading the team and agenciesIn your company on the agreed days.
Responsibility for campaigns, budget and deadlinesOngoing projects stay on track.
Performance structureGoals, KPIs and reports for management.
One point of contactFor management, sales and purchasing.
Orderly handoverYour new hire takes over with documents, KPIs and open points.

How we go about it

The duration depends on your needs: from a few weeks to twelve months.

  1. 01Assessment48 hoursAfter the first call, you have the first analysis of your brand and your marketing.
  2. 02Takeoverfirst two weeksConversations with the team, management and agencies, then the priorities for the mandate.
  3. 03LeadershipDuration of the mandateYour interim head of marketing leads your marketing in your company on the agreed days.
  4. 04Handoverfinal weeksYour new hire takes over with documents, KPIs and open points.

How we measure success

We agree together at the start what the mandate should achieve.

Area
KPI
What it shows
Goals
Goals of the mandate
Agreed with management at the start.
Leadership
Budget and deadlines met
For campaigns and ongoing projects.
Transparency
Report to management
Every month, with the agreed KPIs.

An example

All examples →
Fashion retailer · head of marketing vacant

Six months without a head of marketing, without standstill.

The head of marketing is leaving the company; her successor starts in six months.

Goal: The team keeps working, and the annual campaign launches on time.

What we deliverPart-time mandate of 40 % for 6 monthsLeading the team and agenciesDeliver the annual campaign on scheduleOnboarding the successor
How we measure successAgreed goals of the mandateBudget and deadlinesMonthly report to management
How we workInterimdepending on workload and duration

Frequently asked questions

Is your question missing? Ask it in the first call.

How soon can you start?

Mandates start at the beginning of the following month, with two weeks' notice.

What is the difference between interim and fractional?

Interim replaces a missing head of marketing for a limited time. Fractional means you have an experienced head of marketing on a permanent basis, but part-time. Brandfocus offers both.

Do you work on site with us?

Yes. On the agreed days, your interim head of marketing is in your company, and reachable in between.

How long does a mandate last?

A project sprint lasts a few weeks. A part-time to full-time mandate runs for as long as you need it. An executive mandate lasts 6 to 12 months.

What does it cost?

The price depends on workload and duration. After the first call you receive a quote.

What often goes with it

Brand strategyWhat you stand for, in one sentence.Marketing campaignsFrom the idea to the ad.AI agents & enablementAI that works alongside you every day.

Missing a head of marketing? Let's talk about the workload.

The first call takes 30 minutes and is free. We clarify where it pinches and whether a RECON analysis makes sense.

Book a call