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Marketing campaigns for SMEs: from the idea to the ad.

Concept, key visual and campaign from a single source, on posters, online and at the point of sale. With a goal we measure at the end.

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Three posters from an anniversary campaign on a street, at a station and at a bus stopClinic · Anniversary concept
In brief

What does a campaign include?

A campaign brings one message to your target group across several channels at the same time, with a measurable goal. Brandfocus develops the idea and the key visual, adapts it for posters, ads, social media and the point of sale, plans the media and evaluates what the campaign achieved.

NBWritten by Nicolas Bill, Founder · As of October 2026

When it pays off

An offer needs to become known.

A new product, a new location or the start of a season.

Advertising runs, but without an idea.

Every ad looks different, and nobody remembers it.

The budget is tight.

Every franc should go where it achieves the most.

What you get

One idea, carried cleanly across every channel.

Campaign ideaA central idea that people remember and that fits your brand.
Key visualThe central image with headline, the basis for every format.
AdaptationsPosters, print ads, social ads, website banners and point of sale.
Media planWhere and when the campaign runs, in line with your budget.
EvaluationWhat the campaign achieved, compared with the goal.

How we go about it

From briefing to launch, allow six to eight weeks.

  1. 01Briefing1 weekGoal, target audience, budget and timeframe are agreed.
  2. 02Idea2 to 3 weeksYou receive two to three ideas with a key visual and decide.
  3. 03Delivery3 weeksAll formats are produced and the media booked.
  4. 04Evaluationafter the campaignYou see what the campaign delivered.

How we measure success

We set the goal before launch.

Area
KPI
What it shows
Reach
People reached
Across all campaign channels.
Response
Clicks, visits and enquiries
On the campaign landing page.
Business
Revenue during the campaign
Compared with the previous year or the period before.

An example

All examples →
Wine merchant · autumn campaign

One idea, five channels, one goal.

The wine merchant makes most of its sales in autumn, but advertises differently every year and never evaluates the results.

Goal: more visits on the tasting days and higher autumn sales.

What we deliverCampaign idea and key visualPosters in the region and ads in the local paperSocial ads and a newsletter with an invitationLanding page with tasting registration
How we measure successTasting registrationsVisits on the tasting daysAutumn revenue compared with the previous year
How we workProject at a fixed costexcl. media budget

Frequently asked questions

Is your question missing? Ask it in the first call.

How much budget does a campaign need?

That depends on the region and the target audience. We recommend a budget that fits your goal and show you what is possible with less.

How many ideas will we see?

Usually two to three, each with a key visual. You decide which one we deliver.

Can we reuse the campaign later?

Yes. A good central idea can run for several years. You receive all the files.

Who books the media?

We plan and book the media for you, or work with your media agency.

What does it cost?

After the first call, we quote a campaign as a project at a fixed price, plus the media budget. Your Brandfocus marketing team handles ongoing work for a fixed monthly fee, based on the RECON analysis.

What often goes with it

Social mediaStrategy, editorial plan and posts from a single source.Sales upliftMore revenue per store and promotion.Brand strategyWhat you stand for, in one sentence.

What should your next campaign achieve? Let's talk about the goal.

The first call takes 30 minutes and is free. We clarify where it pinches and whether a RECON analysis makes sense.

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