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Sales uplift for retailers: more revenue per store and promotion.

We plan promotions for the whole year, deliver them at the point of sale and measure what they achieved.

Book a callHow we work
Promotions plan · one year
Q1Season startRange A
Q2Garden weeksSupplier B
Q3Back to schoolRange C
Q4ChristmasSupplier D
Every promotion with a goal, a budget and an evaluation against the previous year.
Diagram · promotions plan with supplier promotions
In brief

What is sales uplift?

Sales uplift means your promotions deliver measurably more revenue instead of just costing margin. Brandfocus analyses your range, promotions and point of sale, creates a promotions plan for the whole year, designs the materials and evaluates every promotion against the previous year. The experience behind it comes from more than 20 years of leading marketing in Swiss retail.

NBWritten by Nicolas Bill, Founder · As of October 2026

When it pays off

Promotions by gut feeling.

Discounts happen when sales drop, with no plan and no evaluation.

The point of sale does not sell.

Materials are missing or stay up too long.

Suppliers want to take part.

They offer money for promotions, but there is no plan for it to fit into.

What you get

An annual plan instead of one-off promotions, with an evaluation after each one.

Sales uplift analysisRange, promotions and point of sale, with the biggest levers.
Promotions planFor one year, with goals, budget and supplier promotions.
Promotional materialsFor store, flyers, online shop and newsletter.
Point-of-sale trainingSo the team knows what is running and how to sell it.
EvaluationEvery promotion compared with the previous year.

How we go about it

The annual plan is ready in about four weeks.

  1. 01Analysis48 hoursThe RECON analysis shows where revenue is being left on the table today.
  2. 02Annual planwithin 4 weeksPromotions, goals, budget and supplier promotions for the year.
  3. 03Deliveryper promotionMaterials, point of sale and online channels.
  4. 04Evaluationafter each promotionRevenue and margin compared with the previous year.

How we measure success

A promotion pays off if it brings in more than it costs.

Area
KPI
What it shows
Revenue
Revenue per promotion
Compared with the same period last year.
Purchasing
Average basket value
During and after the promotion.
Margin
Margin after discount
So a promotion delivers more than just revenue.
Partners
Supplier contributions
For promotions and ad space.

An example

All examples →
Retail chain · 12 stores

Promotions with a plan, ad space with value.

A retailer plans promotions by gut feeling. At the same time, suppliers are asking for ad space in its stores and online shop that does not yet exist.

Goal: more revenue per store and additional advertising income from suppliers.

What we deliverSales uplift analysis: range, promotions, point of saleAnnual promotions planRetail media concept: ad space for suppliersKey visual and social ads campaign for the launch
How we measure successRevenue per promotion compared with the previous yearAverage basket valueAdvertising income from suppliers
How we workProject at a fixed costaround 3 months, ad budget separate

Frequently asked questions

Is your question missing? Ask it in the first call.

Who is sales uplift for?

For retailers with stores or an online shop and regular promotions, from specialist shops to chains.

Does that mean more discounts?

No, often fewer. We plan promotions more precisely and check whether they are profitable after the discount.

How do you involve suppliers?

Supplier promotions get a fixed place in the annual plan, with something in return and a report. This can grow into a retail media offer.

What data do you need?

Revenue per promotion and store from the previous year. An export from your till system is enough.

What does it cost?

We deliver sales uplift as a project at a fixed price. Your Brandfocus marketing team handles ongoing work for a fixed monthly fee, based on the RECON analysis.

What often goes with it

Retail mediaAd space that suppliers pay for.Marketing campaignsFrom the idea to the ad.Interim head of marketingLeadership for as long as you need it.

Where is revenue being left on the table in your stores? Let's find out.

The first call takes 30 minutes and is free. We clarify where it pinches and whether a RECON analysis makes sense.

Book a call