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Brandfocus / Services / Marketing communications / Retail media

Retail media for retailers: ad space that suppliers pay for.

We show which spaces in your online shop, app, newsletter and stores can be sold, and build the offer, prices and processes.

Book a callHow we work
Online shopAd space
AppAd space
NewsletterAd space
StoreAd space
The supplier books a space with a price, a run time and a report.
Diagram · four spaces suppliers can book
In brief

What is retail media?

Retail media means a retailer sells ad space in its online shop, app, newsletter and stores to its suppliers. Brandfocus shows which spaces are suitable, builds the offer, prices and processes, and supports sales to the brands. Nicolas Bill built the retail media business at Media Markt Switzerland and leads the retailers' working group for retail media at the industry association IAB Switzerland.

NBWritten by Nicolas Bill, Founder · As of October 2026

When it pays off

Suppliers ask about ad space.

But there is no offer with prices.

Advertising subsidies flow with nothing in return.

The supplier pays but gets nothing it can measure.

Reach goes unused.

Your online shop, newsletter and stores reach many customers, but nobody sells these contacts.

What you get

You start with the spaces you already have.

AuditSpaces and reach in your online shop, app, newsletter and stores.
Offer and price listWhat suppliers can book and what it costs.
ProcessesBooking, delivery and reporting, so every campaign runs the same way.
Ad tech recommendationWhat you need to start and what can wait.
Sales materialsWe also support the first meetings with suppliers.

How we go about it

From audit to pilot takes about three months.

  1. 01Assessment48 hoursAfter the first call, you have the first analysis: spaces, reach, supplier structure.
  2. 02ConceptWe define spaces, prices and processes.
  3. 03PilotThe first suppliers book, and we evaluate the campaigns.
  4. 04ExpansionongoingMore spaces and suppliers are added, and you receive regular reports.

How we measure success

Suppliers book again when they see what it delivers. That is why every campaign comes with a report.

Area
KPI
What it shows
Revenue
Advertising income from suppliers
What suppliers pay for your spaces.
Utilisation
Share of spaces sold
How many of the available spaces are booked.
Partners
Number of suppliers booking
How broad the business base is.
Impact
Sales of the advertised products
So suppliers can see what their booking delivers.

An example

All examples →
Retail chain · 12 stores

Promotions with a plan, ad space with value.

Suppliers ask for ad space in stores and the online shop that does not exist yet.

Goal: additional advertising revenue from suppliers and more revenue per store.

What we deliverRetail media concept with spaces and pricesAnnual promotions planSales materials for suppliersBefore-and-after evaluation of the promotions
How we measure successAdvertising income from suppliersRevenue per promotion compared with the previous yearAverage basket value
How we workProject at a fixed costDuration about 3 months

Frequently asked questions

Is your question missing? Ask it in the first call.

At what size does retail media pay off?

What matters is not the number of stores but your reach, and whether suppliers want to reach your customers. The audit shows whether it adds up.

Do we need our own ad tech?

Not to start with. The first spaces can be sold with what you already have: newsletter, homepage, screens in store.

Who sells the spaces to suppliers?

Usually purchasing together with marketing. We provide materials and prices and support the first meetings.

How is this different from advertising subsidies?

An advertising subsidy is a supplier's contribution to your advertising. With retail media, the supplier books a specific space with a price, a run time and a report.

What does it cost?

We deliver retail media as a project. After the first call, you receive a quote at a fixed price.

What often goes with it

Sales upliftMore revenue per store and promotion.Marketing campaignsFrom the idea to the ad.Interim head of marketingLeadership while the post is vacant.

Which of your spaces have value? Let's find out.

The first call takes 30 minutes and is free. We clarify where it pinches and whether a RECON analysis makes sense.

Book a call