Optician · 2 storesVisible in the region, without an in-house marketer.
The owner does the marketing on the side. The website is out of date, Google shows opening hours from 2021, and advertising only runs seasonally.
Goal: more appointment requests via the website and Google.
What we deliverWebsite check and landing page for contact lens adviceSEO and GEO check, Google profileNewsletter launch with editorial planGoogle Ads campaign for the start of the season
How we measure successAppointment requests via the website and GoogleCalls and directions from the Google profileCost per enquiry from Google Ads
How we workClarify + marketing teamfixed monthly fee after the analysis
Restaurant · 60 seatsCorporate events instead of empty weekdays.
At weekends the restaurant is full, during the week it is half empty. Local companies do not know there are rooms and menus for events.
Goal: more enquiries for corporate events and banquets during the week.
What we deliverSet up the Google Business ProfileLanding page for corporate events and banquetsFAQ page on rooms, menus and pricesEnquiry tracking
How we measure successCorporate event enquiries per monthCalls and directions from the Google profileEvent revenue compared with the previous year
How we workClarify + projectaround 4 weeks, fixed cost
Pharmacy · 3 locationsThe first address in the neighbourhood, online too.
Vaccinations, advice, delivery service: the offer is broad, but you see little of it online. One employee does the marketing alongside sales.
Goal: more booked vaccination appointments and consultations.
What we deliverGoogle profiles for all 3 locationsLanding pages for vaccinations and the delivery service2 FAQ pages on common customer questionsAI visibility monitoring
How we measure successVaccination appointments booked online per monthVisibility on Google and in AI assistantsOrders via the delivery service
How we workClarify + marketing teamfixed monthly fee after the analysis
Clinic · 100th anniversary100 years, and everyone joins in.
A clinic celebrates its 100th anniversary in 2027. It wants to reach patients, referring doctors and staff, not just the local paper.
Goal: an anniversary that is remembered as the story of the clinic.
What we deliverAnniversary concept with central idea and plan of measuresKey visual, 3 short videos, 3 expert articles2 press releases incl. distribution list6 months of social media and a concept for the event
How we measure successMedia coverage and people reachedVisits to the anniversary pageRegistrations for the anniversary event
How we workClarify + projectaround 9 months, fixed cost
Hotel · 30 roomsMore direct bookings, less commission.
A boutique hotel in the mountains gets most of its bookings through platforms and pays high commissions for them.
Goal: more bookings via its own website.
What we deliverWebsite check incl. booking path2 landing pages: summer and winterPhoto shoot, half a dayNewsletter for regular guests and Google Ads, managed for 3 months
How we measure successShare of direct bookings in all bookingsRevenue via its own websiteCost per booking from Google Ads
How we workClarify + projectaround 3 months, ad budget separate
Furniture store · in-house planningThe kitchen quote the next morning.
Enquiries for kitchens and interiors often wait a week for a quote. In that time, customers buy elsewhere.
Goal: reply faster and turn more enquiries into orders.
What we deliverAI assessment, 2 weeksAI agent for quotes from planning enquiries, in pilot operationSales team training, half a dayAn adviser checks and approves every quote
How we measure successTime from enquiry to quoteShare of quotes that become ordersEffort per quote in hours
How we workClarify + AI in operationsProject in 6 to 8 weeks, then ongoing support
Retail chain · 12 storesPromotions with a plan, ad space with value.
A retailer plans promotions by gut feeling. At the same time, suppliers are asking for ad space in its stores and online shop that does not yet exist.
Goal: more revenue per store and additional advertising income from suppliers.
What we deliverSales uplift analysis: range, promotions, point of saleAnnual promotions planRetail media concept: ad space for suppliersKey visual and social ads campaign for the launch
How we measure successRevenue per promotion compared with the previous yearAverage basket valueAdvertising income from suppliers
How we workClarify + projectaround 3 months, ad budget separate
Construction company · 200 employeesA brand skilled people want to work for.
The company is growing but can hardly find site foremen or apprentices. There is a small marketing team, but no one steering it.
Goal: more qualified applications, a brand with a clear profile.
What we deliverBrand building as a projectEmployer branding workshop, careers landing page, recruiting campaignPhoto shoot and short videos from the building siteAnnual planning and sparring with management
How we measure successApplications per job and channelCost per applicationQuarterly report for management
How we workClarify + marketing team + brand buildingPlus brand building as a project
The RECON analysis shows what you need. You then receive an offer with a fixed monthly fee or project price, excl. ad budget and third-party costs.
Client work · Spectroom, Meilen · Concept