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Brandfocus / How we work

Understand first. Then deliver.

Hardly any business fits a ready-made package. So we start with an analysis and then put together what really moves you forward.

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01RECON analysisClarify · Where does it pinch?
02Your Brandfocus marketing teamDeliver · What we take on
03AI in operationsAutomate · What will run by itself
04InterimLead · Who runs marketing
Individually or combined, depending on what the analysis shows.

It starts with the RECON analysis

The RECON analysis (Rapid Enterprise Creative Opportunity Navigator) gives you a complete picture of your brand: positioning, digital visibility and presence in AI assistants. Plus three concrete levers that work straight away.

Brand and GEO analysis in 6 dimensionsPositioning, audience, tone of voice, digital presence, AI visibility and imagery.
Competitor comparisonWhere you stand on Google and in AI assistants compared with three competitors.
3 prioritised leversRanked by impact and effort, with the first step.
Visual resultAll scores at a glance, as in the example on the right.
Presentation meeting and written reportWe show you the result and discuss what you need from it.
First analysis within 48 hours, presentation within two weeks · fixed fee, stated in the first callBook a call
Sample result52 / 100
RECON analysis · Optician
Positioning72
Audience58
Communication and tone of voice64
Digital presence and SEO41
AI visibility (GEO)23
Imagery and content55
Three levers that work straight away
1Become visible in ChatGPT and Perplexity: add FAQs and structured data
2Complete the Google profile and actively collect reviews
3Define one core message for all channels

What follows the analysis

You do not pick from a catalogue. We assemble what your analysis shows from these building blocks, individually or combined.

02 · Deliver
03 · Automate
04 · Lead
Offer
Your Brandfocus marketing team
AI in operations
Interim
What it is
We take on what the analysis shows to be important, with fixed monthly capacity.
We bring AI into your processes so routine work runs by itself.Delivered by reprompt, the AI workshop of Brandfocus.
We run your marketing in-house for as long as you need.
Possible building blocks
  • Social media: concept and creative
  • Content, newsletters and expert articles
  • AI content production
  • SEO, GEO and Google profile
  • Campaigns, events and promotions
  • Annual and budget planning
  • Managing your suppliers
  • Sparring with management
  • Monthly report with KPIs
  • AI assessment of your processes
  • AI agents for quotes, enquiries and content
  • Automation between your systems
  • CRM and customer data
  • Training your team
  • Ongoing support and expansion
  • Leading the team and agencies
  • Responsibility for budget and deadlines
  • Goals, KPIs and reports
  • Part-time to full-time, 20 to 100%
  • Orderly handover to your new hire
Fits if
You lack the time or expertise to run marketing continuously.
Repetitive work is slowing your team down.
Your head of marketing is missing or absent.
Cost
Fixed monthly fee, depending on building blocks
Pilot as a project, then monthly support
By workload and duration
Also available as a projectBrand building: positioning, corporate design and CILearn more →

What this can look like

Three typical situations and what we put together for them.

Clarify
Deliver
Automate
Lead
Optician · 2 storesAnalysis shows: barely visible on Google and in AI assistants.
Social media, Google profile, newsletter and SEO with fixed capacity.
Retail chain · 12 storesAnalysis shows: promotions without a plan, quotes take too long.
Annual planning and campaigns, plus an AI agent for supplier quotes.
Fashion retailer · head of marketing vacantAnalysis shows: team in place, leadership missing for six months.
Interim head of marketing at 40%, with handover to the successor.

Where does it pinch for you?

In a free 30-minute initial call we find out whether a RECON analysis makes sense for you.

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