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Brandfocus / Services / Strategic consulting / PR & media relations

PR and media relations for SMEs: stories that editors pick up.

We find the stories in your company that the media want to cover, and take them to the right editors.

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A clinic's anniversary book, portrait cards and invitationClinic · Anniversary concept
In brief

What is media relations?

Media relations gets your company into newspapers, trade magazines and online media, as coverage rather than advertising. Brandfocus finds the stories that interest editors, writes press releases and expert articles, and builds relationships with journalists in your region and industry.

NBWritten by Nicolas Bill, Founder · As of October 2026

When it pays off

You have a story to tell.

An opening, an anniversary, a new offer or an award, but nobody reports on it.

You want to be seen as experts.

Your expertise should appear in trade media, not just on your website.

The media get in touch.

It is unclear who responds and what can be said.

What you get

You can start with one occasion or hand media relations over to your Brandfocus marketing team on an ongoing basis.

Story planWhich stories your company has and when they fit.
Press releasesWritten the way editors need them, with images and quotes.
Expert articlesArticles for trade media, under your name.
Media listThe right editors for your region and industry.
Media trainingInterview preparation, with key messages and practice.

How we go about it

For an occasion, we plan backwards from the date.

  1. 01Analysis48 hoursThe RECON analysis shows how visible you are in the media today.
  2. 02Story planwithin 2 weeksWe find the stories and decide when each one appears.
  3. 03Copy and contactper storyPress release or expert article, distribution and follow-up with editors.
  4. 04EvaluationongoingYou see which media covered you and what it led to.

How we measure success

We count not only articles but also what happens next.

Area
KPI
What it shows
Coverage
Published articles and reports
In which media and with what reach.
Quality
Key messages in the coverage
Whether your message comes through in the article.
Impact
Visits and enquiries afterwards
On your website and by phone in the days after the coverage.

An example

All examples →
Manufacturer · new plant

An opening the whole region talks about.

A supplier opens a new plant and creates 40 jobs. Until now, the media had hardly covered the company.

Goal: Coverage in regional and trade media, and more applications from the region.

What we deliverStory plan around the openingPress release with images and quotesOn-site press eventExpert article in an industry magazine
How we measure successPublished coverageVisits to the website and careers pageApplications from the region
How we workProject at a fixed costabout 8 weeks around the opening

Frequently asked questions

Is your question missing? Ask it in the first call.

Do you guarantee coverage?

No. Each editorial team decides for itself whether to report. We improve the chances with the right story, the right timing and the right contacts.

What is the difference between PR and advertising?

You buy advertising. An editor writes a report because they find the story interesting. That is why it is more credible.

How often should we send press releases?

Only when there is news. Four good releases a year achieve more than twelve that nobody picks up.

Do we have to give interviews?

Not necessarily, but it helps. We prepare you so that you get your key messages across with confidence.

What does it cost?

We deliver a single occasion as a project at a fixed price. Your Brandfocus marketing team handles ongoing work for a fixed monthly fee, based on the RECON analysis.

What often goes with it

Corporate communicationsOne voice for clients, employees and the media.Events & live marketingEvents people talk about.Content strategyTopics and formats your customers are looking for.

What story does your company have to tell? Let's find it together.

The first call takes 30 minutes and is free. We clarify where it pinches and whether a RECON analysis makes sense.

Book a call