Brandfocus / Services / Marketing communications / Events & live marketing

Events and live marketing for SMEs: events people talk about.

From a company anniversary to a client event: we develop the concept, plan the schedule and make sure the event has an impact beyond the day.

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In brief

What is live marketing?

Live marketing means people experience your brand in person, at an anniversary, an opening, a client event or a trade fair. Brandfocus develops the central idea, plans the schedule and invitations, coordinates the partners and extends the event into the media and social media. So you are left with more than a nice evening.

NBWritten by Nicolas Bill, Founder · As of October 2026

When it pays off

An anniversary is coming up.

10, 50 or 100 years, and it should be more than a drinks reception.

Client events always run the same way.

The same guests, the same programme, little impact.

An opening needs attention.

A new location, a new showroom or a refurbishment.

What you get

We take care of the concept and management. We coordinate catering, technology and venue with your partners.

Central idea and conceptWhat the event should say, and for whom.

Schedule and directionProgramme, timetable, roles and running order for the day.

Invitations and guest managementInvitations, registrations and reminders.

Communication around the eventMedia, social media and content before, during and after the event.

EvaluationWho came, what was reported, which contacts were made.

How we go about it

For an anniversary, we start six to twelve months ahead.

01Idea2 weeksCentral idea, target groups and framework are clear.
02Planningdepending on the eventProgramme, partners, budget and invitations.
03Deliveryon the dayWe direct the event and keep the schedule together.
04Follow-upafterwardsPhotos, reports and evaluation, so the event keeps having an impact.

How we measure success

An event works when something happens afterwards.

Area

KPI

What it shows

Guests

Registrations and attendance

Who was invited, who came.

Echo

Reports and posts

In the media and on social media.

Impact

Contacts and enquiries afterwards

Conversations, meetings and orders after the event.

An example

All examples →

Rows of chairs for an event on a square in the old town

Clinic · 100th anniversary

100 years, and everyone joins in.

A clinic celebrates its 100th anniversary in 2027. It wants to reach patients, referring doctors and staff, not just the local paper.

Goal: an anniversary that is remembered as the story of the clinic.

What we deliverAnniversary concept with central idea and plan of measuresAnniversary event for employees and guestsKey visual, short videos and expert articlesPress releases and six months of social media

How we measure successRegistrations for the anniversary eventMedia coverage and people reachedVisits to the anniversary page

How we workProject at a fixed costaround 9 months

Frequently asked questions

Is your question missing? Ask it in the first call.

Do you also organise catering and technology?

We coordinate all partners. You can use your own partners or draw on our network.

How early should we start?

For a client event three months ahead, for an anniversary six to twelve months.

Are you there on the day itself?

Yes. We direct the event so you can look after your guests.

Is an event worth it for an SME?

If it has a goal. An event that builds client loyalty, interests the media and makes employees proud lasts longer than any ad.

What does it cost?

After the first call, we quote an event as a project at a fixed cost. Venue, catering and technology come on top.

What often goes with it

PR & media relationsStories that editors pick up.Marketing campaignsFrom the idea to the ad.Video & photoOne shoot, every format.

Do you have an event coming up? Let's make it more than a drinks reception.

The first call takes 30 minutes and is free. We clarify where it pinches and whether a RECON analysis makes sense.

Book a call