Brandfocus / Services / Digital & AI / Video & photo

Video and photo for SMEs: one shoot, every format.

We plan a shoot day so that it produces a brand film, reels, portraits and images for your website and social media.

Image series from a workshop: hands working on spectacle frames

In brief

How does Brandfocus work with video and photo?

Brandfocus plans photo and video productions so that one shoot day delivers as much material as possible for all channels: a brand film, short videos for social media, portraits for your website and careers page. We write the concept, organise the shoot with experienced camera crews and edit the formats. AI helps with editing and subtitles. The footage comes from your business.

NBWritten by Nicolas Bill, Founder · As of October 2026

When it pays off

There are only stock images.

Your website and social media show stock photos instead of your people and premises.

A brand film is sitting unused.

It was shot once, is too long and fits no channel.

You are looking for skilled staff.

Applicants want to see what it is like to work for you.

What you get

One shoot day, many formats. That costs less than separate productions.

Concept and shooting planWhat is shown, who appears on camera and which formats are produced.

Shoot dayWith camera, lighting and sound, on site at your premises.

Brand filmOne to two minutes for your website and presentations.

Short videos and reelsVertical, with subtitles, for social media.

PhotosPortraits, work shots and premises for all channels.

How we go about it

From concept to finished formats takes about six weeks.

01Concept1 weekWe clarify goals, formats and locations.
02Preparation2 weeksShooting plan, people and dates are set.
03Shoot1 dayOne shoot day at your premises, video and photo together.
04Editing2 to 3 weeksAll formats for approval, then the final files.

How we measure success

Material should be used. That is why we measure where it runs.

Area

KPI

What it shows

Use

Formats in use

How many channels the material is used on.

Video

Watched to the end

How many people watch a video to the end.

Impact

Enquiries and applications

On the pages with the new material.

An example

All examples →

Joinery · 40 employees

One shoot day for a whole year.

The joinery shows stock photos online. Customers and apprentices cannot see what the business makes.

Goal: its own images for the website, social media and apprenticeships.

What we deliverConcept and shooting planOne shoot day in the workshop and on the building siteBrand film, six reels, two portraits of apprentices40 photos for the website and social media

How we measure successFormats in useVisits to the apprenticeships pageApplications for apprenticeships

How we workProject at a fixed costabout 6 weeks

Frequently asked questions

Is your question missing? Ask it in the first call.

Who does the filming?

Experienced camera operators and photographers from our network. Concept, direction and editing are handled by Brandfocus.

How much of our time does the shoot take?

One well-prepared day at your business. Anyone appearing on camera is busy for one to two hours.

Are the images AI-generated?

No. Anything that shows your business and your people is genuinely filmed. We use AI for editing, subtitles and mood images, clearly labelled.

Can we use the material everywhere?

Yes. You receive the usage rights for all your own channels, with no time limit.

What does it cost?

After the first call, we quote a production as a project at a fixed price. Your Brandfocus marketing team handles ongoing work for a fixed monthly fee, based on the RECON analysis.

What often goes with it

Social mediaStrategy, editorial plan and posts from a single source.Employer brandingYour brand is how good people find you.Website updateFaster and clearer, without an expensive rebuild.

What should people see of your business? Let’s plan the shoot.

The first call takes 30 minutes and is free. We clarify where it pinches and whether a RECON analysis makes sense.

Book a call