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Brandfocus / Services / Strategic consulting / Corporate communications

Corporate communications for SMEs: one voice for everyone who listens.

Customers, employees and the media hear the same thing from you. We define what you say and make sure it sounds the same on every occasion.

Book a callHow we work
One core message
“What we stand for”One sentence, signed off by management
CustomersWebsite, newsletter, quotes
EmployeesIntranet, briefing, letter
MediaPress release, interview, website
The same message, adapted to each audience.
Diagram · one message, three audiences
In brief

What is corporate communications?

Corporate communications defines what your company says internally and externally, and makes sure everyone says the same thing. Brandfocus works with you on core messages, plans communication during change and prepares you for difficult situations. That way customers, employees and the media hear the same story.

NBWritten by Nicolas Bill, Founder · As of October 2026

When it pays off

A change is coming.

Succession, a merger, a new location or a reorganisation.

Your own people are the last to know.

Employees hear news from the newspaper or from customers.

There is no plan for an emergency.

In a recall, accident or data breach, it is unclear who says what.

What you get

You start with the core messages. Everything else builds on them.

Core messagesWhat you say about your company, in a few sentences, signed off by management.
Communication planWho learns what, when and through which channel.
Internal communicationBriefings, letters and intranet posts for your employees.
Copy for customers and the mediaCustomer letter, website copy and press release in the same language.
Crisis guideWho speaks, who decides and which statements are prepared.

How we go about it

For a specific event, we plan the timeline around your deadline.

  1. 01Analysis48 hoursThe RECON analysis shows how your company communicates today and where there are contradictions.
  2. 02Core messageswithin 2 weeksIn a workshop with management, we define what you say.
  3. 03Plan and copydepending on the eventWe plan the communication and write the copy for each audience.
  4. 04SupportongoingWe support the roll-out and adjust when questions arise.

How we measure success

You can tell good communication by the fact that fewer people ask questions.

Area
KPI
What it shows
Internal
Questions and mood in the team
Short survey before and after the event.
Media
Coverage and tone
How often and how your company is reported on.
Customers
Reactions and enquiries
Responses to the customer letter and website.

An example

All examples →
Building services firm · Succession

The next generation, without rumours.

The founder is handing over to his daughter. Employees and regular customers should hear it from him, not from the newspaper.

Goal: a handover where everyone knows the same thing at the same time.

What we deliverCore messages on the successionBriefing for employeesLetter to regular customers and suppliersPress release and interview in the regional newspaper
How we measure successQuestions from the teamReactions from customers and suppliersMedia coverage
How we workProject at a fixed costabout 6 weeks to the deadline

Frequently asked questions

Is your question missing? Ask it in the first call.

How is this different from advertising?

Advertising sells an offering. Corporate communications says who you are and what is happening, to everyone who deals with you.

Do we even need this as an SME?

At the latest when something changes. If you communicate a succession, restructuring or crisis without a plan, you lose trust that took years to build.

Who speaks for us externally?

Usually management. We prepare you for media interviews and write the copy. You do the talking.

What goes into a crisis guide?

Who decides, who speaks, who is informed and which statements are prepared. On a few pages, so it actually gets read in an emergency.

What does it cost?

We deliver a specific event as a project at a fixed price. Your Brandfocus marketing team handles ongoing work for a fixed monthly fee, based on the RECON analysis.

What often goes with it

Brand strategyWhat you stand for, in one sentence.PR & media relationsStories that editors pick up.Interim head of marketingLeadership for as long as you need it.

Is a change coming up for you? Let’s plan how you tell it.

The first call takes 30 minutes and is free. We clarify where it pinches and whether a RECON analysis makes sense.

Book a call