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Brandfocus / Services / Digital & AI / SEO & GEO

SEO and GEO for SMEs: found on Google and in ChatGPT.

We check how visible your company is today and deliver what is missing. The first analysis is ready within 48 hours.

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SEO · Search results
physiotherapy küsnacht
1 · Competitor A
2 · Your company
3 · Competitor B
Google shows a list. Whoever is at the top gets the click.
GEO · AI answer
Which physiotherapy practice in Küsnacht would you recommend?
In Küsnacht, one name comes up often: Your company , specialising in sports injuries, with online booking.
An AI assistant does not show a list. It names individual providers.
Diagram · SEO gets you into the list, GEO into the answer
In brief

What are SEO and GEO?

SEO makes sure your website is found on Google. GEO, short for Generative Engine Optimization, makes sure AI assistants such as ChatGPT, Perplexity or Google AI name your company when someone asks about what you offer. Brandfocus checks how visible you are today and delivers the measures needed.

NBWritten by Nicolas Bill, Founder · As of October 2026

When it pays off

Your customers search online before they call.

That applies to practices, hotels, specialist shops and trade businesses.

A competitor appears in ChatGPT, but you do not.

We show you why and what can be done about it.

Your website is more than three years old.

It has never been checked for how well it can be found.

What you get

Everything we create belongs to you: copy, data and access.

SEO and GEO check with competitor comparisonWhere you stand today, on Google and in AI assistants, compared with your competitors.
Structured dataFor your company, services and FAQs, so search engines and AI assistants read your details correctly.
Revised page copy and FAQ pagesWritten around the questions your customers actually ask.
Maintained Google Business ProfileOpening hours, services, images and reviews kept up to date.
Visibility monitoringA regular report shows what has changed on Google and in AI assistants.

How we go about it

The analysis is part of the RECON analysis that comes with every first call.

  1. 01Analysis48 hoursWithin 48 hours you have the first analysis: your visibility today, your competitors, the biggest gaps.
  2. 02Planby week 2You receive the measures ranked by impact and decide where we start.
  3. 03Deliveryfrom week 2The first measures start within two weeks: technology, copy, Google profile.
  4. 04MonitoringongoingYou regularly see what has changed and what we recommend next.

How we measure success

No one can guarantee that an AI assistant will name you. We measure whether the measures work.

Area
KPI
What it shows
Google
Visibility for the agreed search terms
Ranking and clicks for the terms we define together.
AI assistants
Mentions in ChatGPT, Perplexity and Google AI
How often your company is named for a set of test questions.
Business
Enquiries via the website
Forms, calls and bookings that come from search.

An example

All examples →
Pharmacist at a laptop, a colleague at the shelves behindPharmacy · 3 locations

The first address in the neighbourhood, online too.

Vaccinations, advice, delivery service: the range is broad, but little of it shows online.

Goal: more booked vaccination appointments and consultations.

What we deliverGoogle profiles for all 3 locationsLanding pages for vaccinations and the delivery service2 FAQ pages on common customer questionsAI visibility monitoring and tracking of online bookings
How we measure successVaccination appointments booked online per monthVisibility on Google and in AI assistantsOrders via the delivery serviceMonthly report with recommendations
How we workClarify + marketing teamfixed monthly fee after the analysis

Frequently asked questions

Is your question missing? Ask it in the first call.

What is the difference between SEO and GEO?

SEO targets Google’s list of results. GEO targets the answers of AI assistants, which show no list but name individual providers.

How soon will we see results?

Technical fixes take effect within weeks. New content usually takes a few months.

Can you guarantee that ChatGPT will name us?

No. Nobody can guarantee that. We increase the chances and measure whether it works.

Do we need a new website?

Usually not. In most cases it is enough to revise the structure, copy and technology of your existing site.

What does it cost?

Your Brandfocus marketing team handles ongoing monitoring for a fixed monthly fee. We quote a one-off project after the RECON analysis. How we work

What often goes with it

Website updateBring the structure, copy and technology of your existing website up to date.Content strategyTopics and formats your clients are looking for, with an editorial plan.AI agents & enablementRoutine marketing work done by an AI agent and approved by a person.AI content productionOne photo is enough. Every format, every language.

How visible are you today? In 48 hours you will know exactly.

The first call takes 30 minutes and is free. We clarify where it pinches and whether a RECON analysis makes sense.

Book a call